| A basic
web site of about 10-15 pages without any database connections or
other fancy stuff should cost about $1,800 to $2,500 or sometimes surprisingly
little pending on the quality of information we have available. We have created
effective sites for as little as $500 when the information didn't need tweaking
and the graphics were site-ready. The
site would act as a brochure and the goal would be to tell what you do, how you
can make a difference in your customer's life and how to contact you. We spend
as much time with you as needed to understand what you do and what's in it for
the customer.
A more specialized
site containing a database driven library, perhaps a video,
testimonials, case histories, 40 pages or more of informative, interactive and
persuasive verbiage should cost about $5-6,000.
Add in a shopping cart
if you have products to sell the cost could run as high as $10,000 if you start
from scratch.
Let's take an average of $4,500 then. Add in an annual cost of $500 maintenance.
The first year's expense is $5,000. How many new clients do you need to cover
that expense? The second year the cost is $500. Would ONE new client cover that
expense? If you don't get about 10 times the cost of your web site in new
business you aren't doing it right:
- The web site turns people
away by poor design and/or verbiage
- The site is not persuasive
enough
- You haven't established the
feeling that you're the ONLY one that can help
- The site attracts
non-qualified visitors
- The site is not
promoted
Visitors that think your
site is "COOL" are usually NOT potential clients. |
