PERSUASION TECHNIQUES - The Power of Persuasion and Sales Skills

PERSUASION

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Search Engine Optimization

"You got my site up on the first 2 on MSN
in just three weeks. Very impressive." Vaughan DeKirby, Attorney

How To Get Top Ranking in Search Engines
(and it's not all about Google™)

What's the trick? Here are a couple of things you can do:

Go to Google and search for Medicaid Lawyers. Here's the link.

You will se that there are about 4,460,000 results for that phrase. Look down the page. Do you see www.medicaidlawfirms.com? Number 3 or 4? Let me tell you, that is one of my sites and it was sitting as number 50 only a few weeks ago. And traffic is increasing. Which is good for the clients listed on the site too!

Note: Search engines use spiders to index sites. There is no need to "submit" to search engines.

There are a couple of factors in play here:

Site key word selection.  You can't expect to compete with 22,000,000 others on generic keywords. ("Criminal lawyer"). Although, as illustrated above - it is possible. You need to be more specific. "Criminal Defense Lawyer San Francisco" has about 3,100,000 results. Better.

Site optimization. There are a number of methods to optimize a site. The title heading, keyword metatags etc. Most of these are fairly well know to designers. The hard part is to use the key words in normal, marketing text. It's not as easy as it sounds. Simple phrases throw off the site focus in an instant. If you want rankings - the content has to be razor sharp.

Linking from other sites. This is now NUMBER ONE ranking factor. Here's the secret: the links need to be from different IP addresses AND from ranked and related sites. No use having simple links from non-related sites. The search engine spiders are too smart for that. AND, the link has to be formatted in a certain way.

You put all of this together - you will get high search engine rankings.

Google

We can help you get your site noticed! CONTACT. What I will do is to take a quick look at your site and tell you if I can help. If I feel there are several things you can do - we can work together. Minimum advisory retainer is $500 against an hourly charge of $95. Just so you know. I can promise you this: once you are a client, I will use all my knowledge and experience in helping you reach high search engine rankings.


 

 

 

 


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