PERSUASION TECHNIQUES - The Power of Persuasion and Sales Skills

PERSUASION

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Negotiation Skills

 

Negotiation is the process whereby interested parties resolve disputes, agree upon courses of action, bargain for individual or collective advantage, and/or attempt to craft outcomes which serve their mutual interests. It is usually regarded as a form of alternative dispute resolution.
 

Negotiating Skills

Three phases in negotiation

A negotiation process can be divided into six steps in three phases:

Phase 1: Before the Negotiation

Step 1: Preparing and Planning: In this step, one should gather facts about the other party, learn about the other party’s negotiating style and anticipate other sides position and prioritize issues. To ensure smooth negotiation, one should also prepare alternatives proposals and establish BATNA (the Best Alternative To a Negotiated Agreement). The most ideal case is to come out with a win-win plan to both parties.

Phase 2: During the Negotiation

Step 2: Setting the Tone: In this step, one should firmly state his position and explain his interest on need base.

Step 3: Exploring Underlying Needs: It is also important to actively listen for facts and reasons behind other party’s position and explore underlying needs of the other party. If conflict exists, try to develop creative alternatives without losing the win-win focus. Neutralize tactic if necessary.

Step 4: Selecting, Refining, and Crafting an Agreement: It is a step in which both parties present the starting proposal. They should listen for new ideas, think creatively to handle conflict and gain power and create cooperative environment.

Step 5: Reviewing and Recapping the Agreement: This is the step in which both parties formalize agreement in a written contract or letter of intent.

Phase 3: After the Negotiation

Step 6: Reviewing the Negotiation: Reviewing the negotiation helps one to learn the lessons on how to achieve a better outcome. Therefore, one should take the time to review each element and ask oneself, "what went well?" and "what could be improved next time.

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Negotiating Tactics

There are many tactics used by skilled negotiators, including:

Presenting demands
Deadlines
Good guy/bad guy
Limited authority
Caucusing
Walking out
Concession patterns
High-ball/low-ball
Intimidation
Getting it in your hands
Fait accompli (what's done is done)
Take it or leave it

Negotiation Skills | Negotiation Tactics

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