Western Washington University
in cooperation with
 J2 MediaGroup, Inc.

Tuesday and Thursdays from 19:00 to 22:00
October 10 - 27, 2000
Cost: $350.00

This course will teach participants how to put the Internet to work for their organization.

People wanting to learn how to utilize the web to increase sales and customer satisfaction.

• Company executives wanting a practical knowledge of E-Commerce concepts
• Employees tasked with creating and maintaining a productive corporate web site
• Consultants wanting to learn how to advice their clients on web strategies
• Business people wanting to sell their service or products on the web

• Review of E-Commerce terms and concepts
• Where’s the money? A look at failures and successes
• Predictions – Now vs. future. Is it all worth it?
• Is E-Commerce an appropriate fit for your organization?
• Costs vs. results – what can you expect?
• Testing E-Commerce on a budget

• Including E-Commerce into your business plan
• Strategic planning concepts
• Moving from conventional selling into web based selling
• Setting the E-Commerce budget – factors to consider
• Management considerations – potential for risks and rewards

• Do-it-yourself or outsource?
• Tools of the trade – technologies in use today
• Proven success design factors
• Hosting options
• Security – hacker and industrial espionage threats
• Privacy issues
• Databases and back-office functions

• Social and economic trends affecting the Internet
• Defining your target audience
• Influence and persuasion concepts – how they apply to E-Commerce
• Establish site credibility

• Marketing cost vs. ROI
• 50 proven web marketing ideas
• On-line vs. off-line marketing
• Public relations
• Creating a virtual community
• Closing the deal

• Keeping content fresh
• Performance
• Scaling to met growing needs
• Feedback
• Data mining

• Resources
• Glossary
• Examples

Site Copyright 2000 J2 MediaGroup, Inc. All rights reserved.