Persuasion and influence

Just what are the persuasion and influence techniques

that makes a person say YES to another person?
Agree to buy something? On or off the web.

Most popular article on Persuasion and Influence Techniques:

PERSUASION and INFLUENCE TECHNIQUES - often used by Sales People

Persuasion is a form of influence. It is the process of guiding people toward the adoption of one's views. It is a problem-solving strategy, and does not rely on force or deceit. Dissuasion is the process of convincing someone to not believe or act on something. The word "persuasion" is usually used in distinction to coercion, which involves the use of violence or other kinds of force, or the threat of such force in order to get someone to act against his will.

Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest. Persuasion is meant to benefit all parties in the end.

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By appeal to reason: By appeal to emotion: Aids to persuasion:
Logical argument
Scientific method
Presentation and Imagination
Body language
Communication skill
Sales techniques

is as old as humanity itself, and records exist to show that the available technology of the day has been used to assist with persuasion for many thousands of years, and has evolved over the centuries to become more effective. The earliest persuasive technologies were those that facilitated verbal communication. Medicare Supplemental Insurance

The first major advancement though was the technology that facilitated books, flyers, pamphlets, billboards and other forms of widely reproduced written and later visual communication. Sometimes these have a profound effect on culture - for example the Shanghai lady image in 1930s China. Today there are a plethora of electronic technologies that can be used for persuasive purposes.
The key difference between "persuasion technology" in the modern sense and the persuasion techniques that might have been used by a Roman emperor or a radical cleric supporting the reformation is the degree of reciprocal technical equality. In ordinary conversation unaided by persuasive technology, an individual may be more eloquent and persuasive than another individual, depending on their relative talents and training.

But persuasive technology can give one interlocutor a technological edge and this might be the decisive factor. Improving intrusive technology e.g. RFID tags make this a rather more subversive process.

Selling car insurance is an art of persuasion and influence. The auto insurance field is very competitive so the insurance sales people need to be persuasive. These days you can get car insurance on the web by comparing quotes from several major auto insurance companies.

There are recorded incidences of carpenters or stonemasons defeating highly respected scholars in classical rhetorical history. This would be more difficult today. Carpenters and stonemasons generally do not have the same access to persuasive technology as experts do.